How have the supermarkets dropped prices so low so quickly

[kimmi]

we really only go to morrisons for food, and asda/tesco for non food stuff, mostly because they are cheaper than the others, also because of the bogof's they have are what people buy weekly.

tesco's are a bit of a joke, they put labels on the shelves saying how much it is in asda and morrisons, and its usually the same price and what they don't mention is that its a bogof or 2 for a bit more of the price of one in morrisons.

up north best for food is easily morrisons , asda/tesco same for non food stuff.

bought another xvid dvd player from tesco for £17.97

also we buy morrisons own brand of non food stuffs. like bog paper, pardon my french , 12 rolls for £1.11, we stopped buying the more famous brands along time ago, also same with kitchen towels and washing powder, etc we must save £30 a month, pays for my INET

cannot believe I'm going on about shopping.. need to get out more

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we also like buying food stuffs in Morrison and of course putting up petrol so we can earn miles points..
and they got lots of choices compared to Tesco and Asda..

[aromulus]

I dunno.....

I been going to Tesco for years, and visit the others from time to time for different things.
Get the veg from Lidl and odd bits and bobs, other stuff from Aldi's, morrisons and so on...
The last thing I ever bought from Sainsbury, was a microwawe oven only because it was the one I wanted... And that was well over 2 years ago....

Today for instance.....
I paid 7 quid for all sorts of fish that was being reduced... An absolute trolley full....
Small example and most expensive single item..... £1.77 for a whole lobster....
So I managed to full my freezer or there abouts, for next to nothing....
The supermarket profits are huge, their mark-ups allows them to reduce the stuff to pences and they still dont't lose anything.

One of my clients is a dairy farmer and sell directly to to one of "them".... He gets about 18 pence for a pint of milk....
It is a hell of a lot of pints he has to flog, before he can afford a case of my wine....

Super markets can drop prices at the drop of a hat, depending on market conditions without loosing out.... Because their mark ups take into account price shifts and trends.

A special offer bottle of wine say, offered at 4 quid or 2 for 7 quid will not have cost them more than a pound to purchase....
And that is where the quality of the actual product slips...

The problem is not what can afford to spend on something...
But rather what the supermarket can get away with charging....

At the end of the day, apart from getting dark, you get what you pay for.....

Ciao, you had me bogof's worth.....