Any increases in diabetes or any other condition is bad, never mind the percentage per population, but to state that would, in my mind, scare rather than make people more aware of the situation.
Yes of course you are right, but new 43 per 10,000 a year, is almost 5000 new cases every week and that is a significant number. The increase of 17 per 10,000 also means almost 2,000 additional new cases each week. With those figures 'soaring' seems not so far off the target, especially for those affected !