They are bloody stupid in the media, and the Beeb is one of the worse.
Today the headline is: Rates of diabetes soar in the UK
"From 1997 to 2003 there was a 74% rise in new cases of diabetes."
....and yet if you read the actual report itself the rate has changed from 26/100,00 to 43/10,000.
So an extra 17 people per 10,000 have diabetes now than in 1997. Doesn't look like it has SOARED when you look at the figures in simple terms does it?