In the past, I had the fortune or not, of running a couple of businesses for an absentee landlord, and I had to make marketing decisions, which initially, to the staff seemed idiotic, and caused some rifts.
But in the end I was proved right, because I stuck to my guns, and everybody, apart from the people that chose to leave, made money and ended up better off in the process.
As far as I am aware, that model is still used, quite successfully, 21 years later.