This is a copy of the email I have just sent to Nationwide._
Personal Attention Graham Beale, CEO Nationwide:-
From what I see all you are doing is abolishing the Cash Card. The 'benefits' which are outlined in the letter are already available to customers who have a Debit or Credit Card.
To quote what 70% of Debit card holders do has no relevance to Cash Card holders. If you quoted what Cash Cared holders do then I assume it would be that 100% use them to draw cash. That is why we applied for one and that’s what we want them for.
From recommendations I have posted over the years and written about in the media I believe that you have probably acquired many new customers. To withdraw the facility will be contrary to the wishes of many customers. Of course there will be some who will not initially appreciate what you are really doing and also ‘the silent majority’ who will not bring their disappointment to Nationwide’s attention and probably very few who will bring it to your attention, thus it may ‘seem’ very few are affected.
I believe the information which has brought you to this decision has been poorly researched, as shown by the reference to Debit Card use and not Cash Card use. As it is clearly a money saving initiative, imposing a reasonable charge for the existing facility would have been a more acceptable and honest approach.
I ask that you reconsider the decision.
