It's old school now the mail order bride business. I remember seeing a documentary on it about an englishman who had a mail orderbride business in bangkok. The girls go in have their pics taken and fill out a profile form. Then the guys fly over and pick one out from a catalogue. You got more chance of meeting a more desirable lady online than one you would in a bar I'd say.
What's that poster you're talking about, where you see that?