I think the BBC is great, much preferred watching the world cup on BBC to ITV. The first episode of Sherlock Holmes was good, not so sure about the 2nd. They do need good competition to keep them on their toes. F1 has improved, cricket has improved.
Would not like to pay more though as there is room for cost cutting such as the likes of the huge contracts they give to people like Jonathon Ross, foul mouthed and over rated, and they could cut what they pay for Wimbledon.