I think the term is widely misused - Usually by the very young and inexperienced. I think the young get confused with being an alpha male, they discover being strong is what attracts women, but take it to mean treat them bad.
Yes!! Most blokes that say this stuff do so to look hard in front of their mates..
When they get home to the Mrs they turn into scared jellyfish!
A bit pathetic when you think about it! lol