I understand what you're saying Gwap, but for me it makes the difference between going maybe twice or even 3 or 4 times a year. As we know the cost of the trip isn't just the flight, it's all the extras on top such as accomodation, internal flights for two and food/meals/entertainment for two. If Emirates or KLM are only £100 extra from Brum I'll go with them, as it saves me the expense of having to pay £100 to park at Heathrow, plus my fuel to get there.