I know the tv networks in the uk annouced that they where extending the ad breaks from 3 to 5 minutes. This is to increase revenue. It does make watching tv a pain though. What winds me up is when you get the opening credits to a show and then there is another ad break, like i can't go 60 seconds without some half arsed commercial catering to the lowest social demographic ramming some half baked product down my neck.
