Whilst primarily, *it was used in response to comments about theScottish weather, the *above post could equally be applied to the main topic being discussed ... namely, 'Alcohol - what's new?'
Accordingly, therefore, emphasis is placed on the word "bitter". Bitter - commonly referred to as "best bitter" (when used to describe certain brands of ale) - immediately conjures up the notion of its being a sharp, acrid and, by definition, unpleasant substance. Yet, conversely,its universal appeal remains largely undiminished.