After a beach holiday with my filipina fiancee, she said "Oh no! I'm so dark! Everyone will call me negra!". I was really surprised by that. She's a gorgeous colour. And there was I, trying to get as dark as possible! As Hilda said, we find whatever is rare beautiful. AndyPaul is also right about the economics of it. In Asia, pale means rich enough not to work outside. And in Europe, tan means rich enough to go on holiday! Personally, I think filipina women are beautiful. I don't think I've ever seen an ugly one.