Olympic success: How much does a gold medal cost?
"How much does an Olympic gold medal cost? With a minimum six grams of gold and a large chunk of silver, the pithy answer is about £450.
But as Britain basks in the glory of what is shaping up the to be the most triumphant Olympics for Team GB in more than 100 years, it is worth reflecting for a moment on the reasons behind the success.
Talent, punishing training regimes, pride in a home games and fervent support have of course played a key part in so many record-breaking performances.
But, in the end, as cynical and unpalatable as it may sound, the main reason behind the team's overall success is cold, hard cash."
http://www.bbc.co.uk/news/business-19144983
