...The Premiership
You gotta love the European Monopoly rules.......Sky had 100% of the market......no competition, can't have that can we......so they split it into 4 packages, Sky won 3, and Setanta won 1......so instead of one subscription a year, we now need two.....so are paying much more....
Where's the competition benefit for the end user in that? They done the same to horse racing and buggered it up, now it's settling back to the way it was before the OFT meddled with it in 2004.
