I agree that cost isn't everything. you need to balance all the factors that are important and decide whether it's good value. We're travelling with a 1 year old and a 5 year old, so short durations were a priority for us too!
The flight from London to Seoul is 11 hours and Seoul to Manila is 4 hours. The total flight time is only slightly longer than the HK/Singapore/KL option.
On the way out, the stopover is 3 hours, but on the way back it's 9 hours. That's probably the worst thing about the flights. But considering the departure and arrival times, they were still the best flights I could find.
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