hi tom,
i agree with purple, when he says that saying 'iloveu' depends on the couple.me and my fiance used to say iloveu alot whenever we chat or talk over the phone..and we mean it not just saying that word..
we really cant say if its because of the culture, maybe the person is not comfortable saying those words to the person they love but instead they show it to them like for caring for them..there's a saying that action speaks louder than words..
for me it is possible to love unconditionally, like what ive seen to my parents and of course to other parents, they love their kids no matter what and expect nothing in return..
being a filipina,i guess the best way to express u love Mar is by being honest and sincere..Sometimes we dont easily believe when a guy told us that they love us simply because we know its easy to say unless it is proven..
i hope it helps..