I'm really sorry to learn of the visa refusal.
I know it doesn't help you now, but as Marco has said the way to handle the financial requirement is very clear and for your specific case there are some simple rules to follow.
The ECO must follow the rules and has no discretion at all.
You should have taken time to read the UKBA Financial Requirement for Directors of a Limited, or at least shown them to your accountant.
You could have used income from the last full financial year to meet the financial requirement. (Category F)
or
You could have used income based on an average of the income received in the last 2 full financial years to meet the financial requirement. (Category G)
Income from employment as a director of a limited company and dividends from this company (where the person is a director of that company), will be counted as income under Category F or Category G.
Yes, it's a theme that's been talked about even before the new rules came into being.
Unfortunately some benefits are actually framed within legal requirements and cannot be totally excluded.
The restrictions on claiming Public Funds only apply to the visa holder. A UK citizen is fully entitled to (and allowed to) claim any public funds they are eligible to do without any impact on the immigration status of the restricted spouse.
Housing benefit and child benefit etc are allowable. If the UK citizen would lose their job they would remain eligible for all those benefits.
The major challenge would be meeting the UKBA Financial Requirement at the time for FLR(M) application 30 months down the line. Hopefully between the sponsor and spouse they could find a way to pool their incomes together to meet the income threshold.
Yes, the so called EEA route (Surinder Singh)
DOES offer an alternative and may be attractive for many folks who cannot reach the current income thresholds.
I would also advise people in the right circumstance to consider that.
But it does require planning. The challenges are not without pitfalls.
If you're seriously considering that route you would be well advised to do your research.
The BBC report does tend to gloss over some of the challenges and make it seem too easy. Not many folks get granted a UK Family Permit after just 3 months. The vast majority will have spent around 6 months exercising their treaty rights, although I personally know of a case where only 2 months resulted in a Family Permit.
Remember you'll need to be employed or self-employed in the EU member state of your choice.
Don't underestimate the unemployment levels within many EU member countries and the potential barriers if you would struggle with language and communication.
Do be sure that your income is sourced within that state and that you make all legal contributions and taxes etc
Do be aware that generally UKBA are not willing to approve an application from a family member of a British citizen if the British citizen was not properly and legally employed or self-employed in the other EEA state.
EU Member states may not accept employment which is considered marginal or transient (generally being 8-10 hours per week with income below the local social security level)
I've not personally heard of it being applicable to anyone, but just a heads-up to check if it applies in your choice of EU state.
On a more positive note, the Regulations do not set out particular professions which are considered acceptable for this purpose,
nor do they prescribe a particular amount of time which must be spent as a qualified person in another EEA state in order to engage Regulation 9.
Applications for confirmation of a right to reside on the basis of the Regulations will be considered on a case by case basis on the information and evidence presented.
Here's some links you should review. Happy reading
DIRECTIVE 2004/38/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL
The Immigration (European Economic Area) Regulations
Free movement for EU citizens and their non-EU family members
Freedom to move and live in Europe
UKBA webpage How to apply for an EEA family permit