BT Sport is opening up its services to all Freeview, BT TV, Sky and Virgin viewers in October.
The broadcaster will take over the BT TV, Freeview channel 57 during the weeks of October 7 and 14 from 7pm on Monday to Friday. It will round off 'Open October' with BT Sport 1, BT Sport 2 and ESPN becoming available for all viewers on October 26 and 27.
The 'Open October' weekend includes live rugby from the Aviva Premiership, including Bath v Gloucester, Northampton v Saracens and Wasps v Leicester and coverage of Crystal Palace taking on Arsenal in the Premier League.
Entertainment shows The Clare Balding Show and Baker and Kelly's VSPO, Beyond the Octagon, Rugby Tonight and Life's a Pitch are among the highlights across the week.
Other sporting events airing across the two weeks include the FIFA World Cup 2014 Qualifier between Spain and Belarus, the UEFA U21 Qualifier between England and Lithuania, the Skrill Premier match between Macclesfield Town and Southport and Bundesliga action between 1899 Hoffenheim and Bayer Leverkusen.
BT Sport's Simon Green said: "We want to give even more viewers the chance to see the new programmes and live sporting action happening on BT Sport during October.
"Making the channels open to all allows us to show how we are offering something for everyone, from sports entertainment shows through to exclusive live sporting action."