But if you really want to help all those stricken families suffering such torment today — and I would urge you to do so — the best thing you can do is ensure that you eschew the false prophets who bedevil the aid industry and give your money to those who’ll genuinely pass it on to the victims.
That was the paragraph I was talking about. How do we ACTUALLY do this? Which organisations to they suggest?
If everyone had do hours of due diligence before making a donation, people just wouldn't bother.