'the diverse multicultural population across the UK and Ireland we put a programme in place in 2007 to ensure that the population demographic is taken into account when new store openings are considered in order that we meet consumer demand in each location'.

So, in other words they are pandering to a minority group, and in doing so helping to create ghettos.

Fortunately I've never bought any of their rip-off priced food anyway, and certainly will not be doing so in the future, especially if aiding and abetting animal cruelty.