SAN VICENTE, Palawan—Imagine trekking along 14 kilometers of unspoiled powdery white sand with nothing but the vast expanse of the West Philippine Sea and endless rows of lush forests and old coconut trees on both sides.
If you insist on been-there-done-that bragging rights, Palawan province’s Long Beach should top your list even before the first hotel hove into view and upbeat party music supplanted poignant evenings.
It’s easy to tell this place is going to transform in a big way. A
2-km-runway airport nearby is due for completion this year and promises to dramatically boost tourist traffic. The cementing of the access road from the capital of Puerto Princesa City, or what used to be a decrepit logging road through old growth forest, is just about finished and will effortlessly link the place to the urban hub.
Most notably, the tourism industry’s big guys are already on board. They have figured this place out long before the first backpackers wandered into it. Among them was Anscor, which is into high-end island-resort development. They have locked in the prime locations along Long Beach, pouring in an estimated P1 billion in acquisitions in the last five years, according to local officials.
“There is no doubt that Long Beach is destined to become a world-class tourist destination. With its 14.7-km-long pristine stretch of beach, it is one of the longest, if not the longest, white-sand beach in the Philippines,” San Vicente Mayor Pie Alvarez told the Inquirer.
Alvarez is presiding over a meticulous planning process, which she hopes will ensure that tourism development can take place in Long Beach with optimum benefits to the local economy, “without sacrificing the environment.”
“We wish to learn from the best practices of tourism destinations around the world and create our own unique destination,” Alvarez said.