I don't ever remember my mum or dad wearing jeans. Yet these days a pair of jeans is probably the most popular items of clothing in fashion history.

With such a huge diversity of materials, colours, fits, detailing and washes etc they're almost an extension of our personality.

Finding the perfect pair of jeans is just like trying to find the perfect partner and it's the quality and diversity of small details that makes the difference between worthy and unworthy.