The Debut

[Arthur Little]

And secondly, the phrase, "Keeping up with the Jones's" is often applied to people who try their damndest/work their s off to maintain a standard of living equal to - or better than - their neighbours [usually] in terms of possessions (e.g., new car etc) owned by the latter.

... greedy, envious buggers, most of 'em. Can't see green cheese!