Tick Mulitple entry visa (MEV) and if possible provide some argumentation such as "we plan or are seriously considering to do future holiday trips to your lovely country in the not too distant future" or even any concrete evidence if you already have future trips planned out.

For the spouse of an EU/EEA family insurance is not required (but ofcourse you wish to travel properly insured). For a regular Schengen traveller you would need to provide proof of insurance for the first trip and ofcourse also travel insured on future trips (they may check upon arrival if you are, have sufficient funds etc.).

More info in the Schengen sticky:
http://filipinaroses.com/showthread....ina-wife/page4

On insurance, see what the EU website says:
Sample story
Marriage certificate enough to get a visa

Thomas is Irish and lives in Belarus with his wife Delia, a Belarusian national. When they wanted to visit Thomas's mother, now living in Spain, they applied for an entry visa for Delia.

She included their marriage certificate in the application, but the Spanish authorities also asked for proof of hotel accommodation in Spain and health insurance before they would issue the visa.

However, when Delia pointed out that no such additional documents were required under EU law, the Spanish authorities apologised for their mistake and immediately issued her entry visa.
http://europa.eu/youreurope/citizens...y/index_en.htm