Here in the "Black Country" everyone knows its a Cob, How long has Brum been part of the Midlands ? as you know Jamie, Brum and The Black Country are Chalk & Cheese.

Its a bit like Council House Milk, otherwise known as "Stera" short for sterilised milk, when I was a kid, and helped the local Milkman, I think more than 60% of deliveries were "Stera" with Gold Top, Silver Top, and other various Milks making up his load for the day.