One of the problems with what is wrong, if not a major contributing factor, is the simple idiotic legal drinking age law.
In this country, like in the U.S.of A., you can wear your uniform and get killed in war under the age of 18.... but you cannot legally get an alcoholic drink...
If you look at the European examples, France, Italy, Spain, etc. There is no age restriction.
Wine is normally drunk with a meal, and shared amongst everybody at the table.
When an italian goes to a bar for a beer with his mates.... That's what happens... he has "a" beer. And not countless pints of the stuff. Same in France, and other mediterrenean countries.
We grow up with the stuff freely available, so it doesn't make an apith of difference if we don't have a drink.
Unlike this little jerk
http://news.bbc.co.uk/1/hi/uk/822238.stm
Now, this guy pulled the same stunt in Italy a few years ago, and the security guys with him had an unfair rollicking for letting him get legless and make a nuisance of himself by allegedly running up and down the hotel corridors, shouting and yelling and setting estiguishers off... disturbing other hotel guests during the night. The main guy said at the time that they could not stop him because it was "legal" for under 18's to drink....
http://news.bbc.co.uk/1/hi/uk_politics/887203.stm
They tried to deny and change the story, but the Island of Ponza is only 15 miles out at sea from my home town.... And one way or the other the real news came out, and it was serious.
The other problem is that celebrities or fake celebrities tend to glamorize the drink. Kids are attracted by what the famous do or don't do. Role models...????
Enter.... Kate Moss, Doherty, Britney and what have you...
I sell wine for a living, by the way.... But I don't really drink. My last drink was a glass of wine, which I shared with my wife a few weeks ago.
One solution would be to educate parents, in letting the kids have a drink from time to time, when they ask.
After a while the mistyque of alcohol will have disappeared from their minds.
What they propose to do now, is like bolting the gates after the horses have scarpered.